Bachelor of Business and Commerce - Marketing

The best product or service in the world will only sell if marketed intelligently. And that doesn't just mean advertising; advertising is only a small part of marketing. Real marketing is a much bigger, more comprehensive field, requiring a detailed understanding of your customers, competitors, and other stakeholders, as well as their influences, needs and strategies. It requires knowledge of technology, policy, economics and finance.

To succeed in marketing, you need a head for business and an understanding of people and management. The University of Western Sydney's marketing degree gives you exactly that. It will provide you with a strong foundation in business, combined with an in-depth knowledge of marketing. You can also choose electives to suit your personal career goals. The UWS degree in marketing is aimed at producing graduates who are well versed in the increasingly complex economic, social and technological forces affecting modern marketing.

A Career in Marketing

Many employment opportunities for graduates are available in the private and government sectors, both domestically and internationally. With a bachelors in marketing, you may be employed in:

• product and brand management
• sales management
• advertising management
• marketing management
• market analysis
• market research
• marketing consultancy
• distribution and logistics management

Other roles may be found in emerging areas in communications, e-commerce and global marketing. The Marketing major prepares students for a career in any of the diverse fields of marketing in industry, commerce, not-for-profit and government organisations.

How to Apply

All domestic applications for entry to UWS undergraduate courses must be made through the Universities Admissions Centre (UAC) (opens in a new window). Step by step instructions are available on the Apply Now pages.

All international applications for entry to UWS undergraduate courses must be made via the International Student Admission Application form. Step by step instructions are available on the International Admissions pages.